Why Elyse Knowles says Aveda is ‘leading the movement towards a sustainable future’

Australian model Elyse Knowles is passionate about sustainability.

Australian model Elyse Knowles is passionate about sustainability.

Which is why the 27-year-old is proud to work alongside Aveda.

“I’m proud to work alongside a company that is leading the movement towards a sustainable future,” she said.

“Aveda integrate environmental, economic and social aspects into their business and their 15 year partnership with the Dutjahn Sandalwood Oils (DSO) in Western Australia is a great example of this.”

Aveda formed a partnership with DSO  in Western Australia and the Kutkabubba Aboriginal Community for the sustainable and equitable wild harvest of Australian sandalwood trees for essential oil production, used in many of Aveda’s natural hair range.

“Sandalwood is my absolute favourite scent and I’m thankful that Aveda uses ethical practices whilst sourcing this calming oil,” Elyse said.

This year, DSO was awarded the United Nations’ Equator Prize – the first time an Australian organisation has ever been awarded this highly coveted prize.

To share and showcase this story of sustainability, Estee Lauder Companies and The Business Debate collaboratively produced a short film ‘Creating a Beautiful Future Together’, highlighting DSO as their long-term sandalwood oil supplier.

We’ve been lucky enough at esprit to get our hands on a copy of the video.
Watch below.

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