The men’s skincare and grooming label, backed by Australian former professional footballer Tim Cahill, is used in luxury spas globally including W Resorts, The Hilton and Four Seasons in the Maldives.
Clare Castles, director and founder of Vitaman, guided guests through the product range while skin therapists provided facials to the male guests and hand massages to the female attendees using the locally made, natural products.
Clare said after 20 years success with the brand overseas, she wanted to promote the Australian brand locally.
“We wanted to create an informal, relaxed environment to speak one on one with beauty/grooming editors, allowing them to experience the textures and natural aromas of our products, while learning of our 20 year export story,” Clare said.
“We’ve been so focussed on our export business and now we want to focus on building more brand awareness here in Australia.”
Clare said she was “delighted with the response and positive feedback to the brand” on the day.
“The casual event on the rooftop was the perfect location to share our early beginnings and our overseas successes,” she said.
Clare said following Covid-19, she was “determined more than ever to support local Australian packaging manufacturers, as well as support our Australian stockists both on and off-line”.
“We’ll continue our mission of being 100% Australian made,” she said.
“We have some exciting new products planned and, as always, they will be natural, performance based and of course have amazing natural aromas.”