Celebrating the launch of the new Versace Pour Femme Dylan Turquoise feminine fragrance, the brand revisits the Dylan collection with a holiday on the Mediterranean.
Evoking an escape to secluded islands, the Dylan Turquoise campaign is reminiscent of a beach party at golden hour overlooking the sea.
Captured on an island off the coast of Sardinia, the island’s sparkling waters match the tones of the fragrance.
Characterised by crystal clear waters framed by unique rock formations, the private island boasts incredible colours and light.
An idyllic Versace beach universe inhabited by glamourous personifications of the fragrance – namely Hailey Bieber and Bella Hadid, who front the new campaign – is depicted.
Dressed in aquamarine Versace Crystal Mesh, Hailey exemplifies the exuberance of the fragrance’s zesty notes.
Australia is the first market to launch in the world.
Chief creative officer – Donatella Versace
Film director – Gordon Von Steiner
Photographer – Harley Weir
Art director – Kevin Tekinel
Stylist – Jacob K
Hair stylist – Syd Hayes
Make-up artist – Isamaya French
Models – Hailey Bieber, Bella Hadid, Louis Baines
Versace Dylan Turquoise feminine fragrance is available October 4 from Myer, David Jones and selected pharmacies.
RRP: Eau de toilette 50ml, $125, and eau de toilette, 100ml, $165