In business since 2011, Vanity Group is a company dedicated to elevating hotel amenities.
They represent some of the most respected retail brands in the industry, including Balmain and Kevin Murphy, and have recently announced a partnership with Karl Lagerfeld.
Under the agreement, Vanity Group will supply an exclusive line of Karl Lagerfeld skincare and haircare amenities to high end hotels around the globe.
The late Karl Lagerfeld, who passed away two years ago, was one of the fashion industry’s most decorated designers, having helmed Chanel since 1983.
He designed Chanel’s ready-to-wear and couture lines, his own label, and collaborated with Silvia Fendi to create Fendi’s ready-to-wear collections.
The premium collections offered as part of the exclusive partnership are true to the ethos of the celebrated brand, balancing timeless and contemporary style and taking inspiration from Parisian classics.
“Karl’s vision of hospitality was about creating experiences that would have made people feel at home,” said Pier Paolo Righi, CEO of Karl Lagerfeld.
“This is a principle that we apply as a brand through our hospitality projects — and developing an amenities collection is part of bringing this spirit to life. Our licensing partnership with Vanity Group invites hotel guests to experience the world of Karl with that home-away-from-home feeling.”
Paul Tsalikis, Founder and CEO of Vanity Group, said he was “excited to partner with Karl Lagerfeld to provide luxury hotel amenities to hoteliers across the world”.
“Amenities are about exceeding guest expectation,” he said.
“When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed. Karl Lagerfeld is a globally recognised brand, that is well respected and an integral part of our company’s growth. Karl Lagerfeld has proven that they have some of the best products in the world and we are proud to be partners.”
The two collections include Agrumes et Vétiver, which combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent, while Mûrier et Santal is a deep and evocative scent tinged with hints of red berries for a splash of fruity notes that are balanced with creamy musk and sandalwood.
Luxury hotels globally can take advantage of the two collections to create an environment of rock-chic glamour.
The program will be available only to the world’s most prestigious hotels and resorts, by invitation only.
Global marketing opportunities will also operate in conjunction with selected hotel partners.