Words by Elisabeth King
If vitamin C keeps popping up on your radar, there’s a very good reason. The popularity of this superstar ingredient is at an all-time peak for one compelling reason – it works. Recommended by dermatologists, skincare experts, makeup artists and celebrities, the multifunctional complexion brightener is one of the most searched-for skincare ingredients on the Internet. The cult active not only boosts the luminosity of the skin, its collagen-stimulating benefits firm and smooth and help to treat UV-induced sun damage.
Women of all ages should include vitamin C in their skincare routines regardless of skin type and concerns, says Corinne Morley, Trilogy Head of Global Education. “Anti-ageing experts around the world consider it to be a powerhouse for skin rejuvenation. Ascorbic acid is the gold standard to fast-track benefits and the fresh activation delivery of Trilogy Vitamin C Booster Treatment is on-trend for the world we live in where everyone wants instant results”.
Corinne Morley explains the delivery point of different of the natural brand’s new skincare treatment. “Tracking the popular customisation and DIY trends, the two component chambers contain naturally-sourced, 100% pure vitamin C powder and a hyaluronic acid base serum. Women simply have to pop the top to release the vitamin C powder, shake the bottle to mix and substitute the pipette dropper for the cap and they are good to glow”.There are hundreds of vitamin C products on the market, but many start to degrade the minute they are opened because vitamin C is unstable. The vitamin C in old products or in those that have been poorly stored may be ineffective, so consumers could be wasting their time and money, says Morley. “Trilogy Vitamin C Booster Treatment has been formulated as a 2-week high potency product to be used twice daily. This format appeals to younger consumers who like to be more involved in their skincare routines and to older women who know their ingredients and understand the importance of vitamin C in reviving tired, dull skin”.
Customisation – the way to glow
The new release is a unique product in the natural self-select category, says Morley. “Tracking the popular customisation and DIY trends, the two component chambers contain naturally-sourced, 100% pure vitamin C powder and a hyaluronic acid base. Women simply have to pop the top to release the Vitamin C powder, shake the bottle to mix and substitute the pipette dropper for the cap and they are good to glow”.
There are hundreds of vitamin C products on the market, but many start to degrade the minute they are opened because vitamin C is unstable. The vitamin C in old products or in those that have been poorly stored may be ineffective, so consumers could be wasting their time and money, says Morley. “Trilogy Vitamin C Booster Treatment has been formulated as a 2-week high potency product to be used twice daily. This format appeals to younger consumers who like to be more involved in their skincare routines and to older women who know their ingredients and understand the importance of vitamin C in reviving tired, dull skin”.
Because vitamin C degrades when exposed to light and oxygen, many serums come in dark or opaque bottles, says Morley. “We have used a clear bottle to allow people to see if the vitamin C powder has thoroughly blended with the hyaluronic acid base and also to check that the fresh mix is still colourless. Any yellowing in a vitamin C product means that it has oxidised and is less effective. Another bonus of the Trilogy Vitamin C Booster Treatment”.
Scientifically Proven and Certified Natural
Vitamin C may be an all-star, but a skincare product works better with other powerful team members, especially antioxidants, when it comes to anti-ageing benefits, says Morley. “Hyaluronic acid is a hero ingredient which instantly hydrates the skin and minimises the appearance of wrinkles. Trilogy Vitamin C Booster Treatment also contains daisy extract to intensify luminosity and further reduce the appearance of age spots and pigmentation. We have also incorporated our solvent-free, cold-pressed rosehip oil with a minimum essential fatty acid content of 80 per cent to repair, hydrate and strengthen the skin. Mandarin orange peel oil, another cold-pressed essential oil uplifts the senses for an added aromatherapy touch”.
Vitamin C has a pseudo-medical reputation because its benefits are scientifically proven. The reason why so many dermatologists and skincare experts recommend high quality vitamin C products is because they work, says Morley. “The technology and development behind Trilogy Vitamin C Booster Treatment is extremely important and sets it apart from other products – natural and mainstream. All the ingredients are certified by NATRUE, the world leading natural cosmetics certifier. In clinical studies, 71 per cent of women reported an overall improvement in skin radiance over the recommended two-week period of use. Used alone, the treatment delivers an amazing glow which makes it perfect to use before weddings, job interviews, major events or when skin looks tired and dull”.
There is a word of caution with vitamin C. Many serums contain percentages of 10 to 20 percent, but too much vitamin C can be irritating for women with sensitive skin or rosacea. Products with 1.5 to 3 per cent Vitamin C produce impressive results, which is why high percentages can have unwanted side-effects. Trilogy Vitamin C Booster Treatment contains 6 per cent vitamin C powder, says Morley, and is suitable for sensitive skins. “The powder is also dry before being mixed which makes it more stable”.
Trilogy has also launched Vitamin C Moisturising Lotion. Consumers can use both products on their own but using them in tandem extends the glowing results of the treatment, says Morley. ” Vitamin C stimulates the formation of collagen, the skin’s support protein that keeps it looking younger, firmer and healthier. Its antioxidant power also neutralises free radicals to protect the skin against pollution and sun damage.”
If ascorbic acid is the power performer, other vitamin C derivatives are more stable and less irritating to the skin. Trilogy Vitamin C Moisturising Lotion contains sodium ascorbyl phosphate, a water-soluble, natural compound which has been a game-changer in the skincare category. The effectiveness of vitamin C lasts longer and women access many of the same benefits from skin repair and rejuvenation to age spot reduction, says Morley. “Fresh and lightweight, the lotion is a good choice for younger women and those with very sensitive skin or are prone to redness”.
In The Forefront of Innovation
Our new Vitamin C offerings showcase the passion that Trilogy has for monitoring industry trends, researching new ingredients and utilising new technologies, to ensure we’re at the forefront of innovation in the natural category, says Jane Lawry, Trilogy Global Brand Marketing Manager. “Globally, beauty products that deliver instant results for specific skincare concerns, like brightening and pigmentation, are in growth across a wide age spectrum. Trilogy Vitamin C Booster Treatment and Trilogy Vitamin C Moisturising Lotion fills the gap in our current range. They are formulated to bring new fans to the brand and introduce existing customers to a cosmeceutical-like, affordable beauty treatment that is proven to improve radiance by 80 per cent in two weeks”.
Morley says the new Vitamin C Booster Treatment is like yoga for the skin. “Just pop, shake and glow for instant proven results. What could be simpler? It also has a low pH to help the serum absorb better and increase effectiveness. We will be giving away samples and if consumers miss out, they will be offered a $10 discount for the launch period at Priceline and Chemist Warehouse. There’s plenty of scientific research that the long-term use of vitamin C delivers improved skin texture and quality, so it’s a win-win for everyone to include vitamin C in their daily skincare routine and in such a fun way”