Guests were informed about the French skincare brand over an intimate brunch at Ivy Penthouse.
Thanh Nguyen Duy, Managing Director at Cosmax, said he was “very excited to introduce Filorga into Australia”.
Thanh said it took a lot of time for Cosmax to convince Filorga to expand into Australia and New Zealand, but it was a revolutionary anti-ageing skincare range that needed to be here.
“They are very successful in the world, but Australia was the one piece that was missing,” he said.
“We want you to discover how amazing this brand is. I’ve been in the industry for more than 20 years and believe me, this is one brand that ticked every box in terms of effectiveness and relevance to the market.”
Laboratoires Filorga founder Dr Michel Tordjman, a French doctor with a passion for cell biology, addressed the crowd virtually from Paris via video.
He said he founded Laboratories Filorga in 1978 “after years of research on skin physiology” and initially the company designed and manufactured injectables used by the world’s greatest specialists in aesthetic medicine.
Soon after, Medi-Cosmetique was created, a range of anti-ageing skincare formulated with NCEF (New Cellular Encapsulated Factors), with the same active ingredients used in injections extended to a new topical use on the skin.
The advanced formula led to the development of the Filorga creams that offered a combination of hyaluronic acid, to hydrate and plump, and 50 ingredients including a combination of vitamins amino acids, minerals, co-enzymes and antioxidants to revitalise the skin.
Anna Swanson, Head of Marketing at Cosmax Prestige Brands Australia, said Filorga was the number one skincare brand in pharmacy in France, and it was in the top three skincare brands in all major markets in Sephora in Europe including France, Italy and Spain. Anna said the brand had also experienced amazing growth in Asia, especially in China.
Cosmax distribute more than 30 brands in Australia in New Zealand. Filorga is available now exclusively in Myer.
Images from the event below: