TerryWhite Chemmart reveals bold plans for 2020 at annual supplier forum with skincare in the spotlight
TerryWhite Chemmart announced to 300 supplier partners the progress that the brand has made on differentiating its customer and Network Partner offer. A focus on stronger execution, and a compelling, customer-centric brand campaign with That’s Real Chemistry has led to strong transaction and sales growth since inception in March 2019.
TerryWhite Chemmart CEO Duncan Phillips said the work on developing this point of difference that has been put in by the entire TWC team over the past 12 months, including the announcement of an exclusive partnership with Qantas Frequent Flyer, is yielding results for key stakeholders.
“Having recently held our network partner conference on the Gold Coast, it was important that we connected with our supplier partners. There is a critical collaboration that we foster across our business with our Supplier and Network Partners. To support our growing network of pharmacies (now numbering some 450 and growing) we have expanded our category team, bringing new capability to complement the talent and experience that we already have to drive our business even further in 2020,” says Duncan.
A core focus is to review and reposition the Beauty Business says Rowan Howarth, GM Merchandise. “The Beauty Business is an important part of the business – we want to do a lot of work and create and build opportunities to make TWC different in the market”. TWC’s ask to suppliers is to bring on game-changing and differentiated offers that will engage customers, over and above price discounting and propositions that are seen in every other chemist retailer.
While TerryWhite Chemmart is leading the industry in community health and services, the brand is very focused on its Beauty Business and we will continue to develop and drive this part of our business. Our focus will continue to be on delighting our Beauty shoppers with an exceptional in-store experience and by utilising all the assets we have at our disposal – such as the recently launched Qantas Frequent Flyer partnership, that is exclusive to TerryWhite Chemmart and sets our business apart from our competitors by giving our customers a unique advantage. Becoming Australia’s favourite pharmacy is not just our goal – it’s our passion!Debby White – National Category Manager – Cosmetics & Fragrances
The next 12 months will be an exciting time for supplier partners, with a growing and extremely engaged network, says Duncan, adding: “In August, independent research identified a material lift in unprompted brand awareness, which correlates to the improvements in transactions that we have seen. It is pleasing to see the investment is paying off, and we are investing more over the coming 12 months”. TWC is regarded as a Highly Trusted brand.
With the introduction of eScript legislation imminent and the need to support both pharmacists and patients through these changes, the Group also announced an extensive range of training and new dispensary plus programs, focused on delivering better health outcomes for prescription patients and driving profitability for its network partners. This includes dedicated Pharmacy Assistant Education through attending Masterclasses, Academy Live, Retail Forums, and through iLearn.
The Group also used the opportunity to detail its 2020 Customer Activation Program which includes five signature campaigns, new ways to engage through the brand’s exclusive Qantas Frequent Flyer partnership and an expanded local area marketing platform – iLAM.