Growth & cut-through VIP in today's busy beauty space
esprit talks to leading brands in mass and prestige about the inventive and tried-and-true initiatives they have in place to boost sell-through and target new consumers
26 April, 2019Talking Point
Digging Deep – Corporate Charity
Customers are expecting…nay, demanding brands have philanthropy, sustainability, with-purpose woven into their brands. This is driving the beauty industry to be extremely focused on their customers and communities to serve them ethically
13 March, 2019
Hero brands are so called heroes for a very good reason - they SELL
Not all launches are eagerly welcomed by consumers and there’s a huge attrition rate. esprit asked leading brands to reveal what flies off the shelves fastest
1 March, 2019
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