TO HAVE AND TO HOLD

The beauty industry is merging with the tech world in a trend that’s inevitable and expanding at breakneck speed.

CYBER-SECURITY

You wouldn’t dream of leaving your office with the doors and windows unlocked, but the digital age presents a new level of responsibility when it comes to protecting your data – and most importantly, that of your customers.

The right social media channels to effectively target Generation Z

Similar to Millennials, Generation Z are fixated with technology, growing up in a fully digital era, ever-connected to their peers through social media. It’s a no-brainer for brands wanting to engage with Gen Z consumers to build their online presence, utilising social sites used most often by this generation and as resistant as we might be to the trends and behaviours of this young generation, they’re a crucial marketing demographic for the future of beauty. 

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