Marketing to Mums

Millennials make up a significant share of the ‘Australian Mums’ cohort. Are you speaking their language? Do you really know them?

Achieving Shelf Space…Smartly

Now what…what do I do next? My brand is created, my products are developed, with tender loving care. There’s a process, and there it is. Entrepreneurs lend us your ear.

The right social media channels to effectively target Generation Z

Similar to Millennials, Generation Z are fixated with technology, growing up in a fully digital era, ever-connected to their peers through social media. It’s a no-brainer for brands wanting to engage with Gen Z consumers to build their online presence, utilising social sites used most often by this generation and as resistant as we might be to the trends and behaviours of this young generation, they’re a crucial marketing demographic for the future of beauty. 

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