Enter a Branded Experiential World

When a brand wants to showcase their launch with a retail pop-up they get in the big guns, MEA…the experts in traffic stopping and customer consultations

You are more than you think you are!

“Who do you think you are?” It is a harsh question that I have often asked myself. By Icy Ling – award winning Beauty Advisor and now writer at Chinese high-end magazine, Indulgence

Future Proofing our Industry

Accord’s recent conference was all about the Cosmetic and Personal Care sector taking control as speakers examined threats and looked at opportunities created by a dynamic global environment

Get your brand Retail Ready

Liz Webster advises entrepreneurs on the next step in their business journey – they have created their brand, now they need to convince a retailer to stock their product

Michael Brown’s Top Tips…for Beauty Advisors

Every day is what you make it. As a regular contributor to esprit, Michael Brown shares tips & insights that drive inspiration on the shop floor to build genuine and loyal customer connections

RescuMe! is a classic makeover guide

It’s makeover season. Women are browsing in store for that fresh slant on their look for 2019. Described as “Not your average makeover book” Bahar Etminan’s Rescu Me! is a classic book first published in 2015 and is as relevant today as it was then. Achieving a flawless complexion never goes out of fashion

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