Shane Warne launches debut fragrance SW23

All profits to go to the My Room Children’s Cancer Charity.

A former cricketing superstar may have pulled up stumps but he’s still moving up the points table in the beauty world.

Known as one of the greatest bowlers in history, Shane Warne is fast becoming known as a fragrance master.

His debut scent, SW23 by Shane Warne, is a woody and boldly intense fragrance that exudes sophistication, sensuality and warmth with sumptuous ingredients that envelop the senses. 

Opening with notes of fresh bergamot, mandarin leaf, cardamom and crisp apple, the scent transcends, develops and intensifies with mid notes of juniper berry, lavandin, clary sage and wild mint before finishing with bold base notes of Indonesian patchouli, birch wood, oak moss and leather accord.

‘Warnie’ said he was very excited to launching his very own signature scent.

“It has given me an opportunity to try something new and embrace my creative side, perfume really is such a dynamic addition to anyone’s grooming routine,” he said.

“This fragrance embodies the confidence, sophistication and warmth that I try to display each day and I cannot wait to share it with everyone around Australia.”

 All profits from the launch of SW23 by Shane Warne will go to the My Room Children’s Cancer Charity.

My Room Children’s Cancer Charity CEO Margaret Zita OAM  said the charity was “very grateful” to be the beneficiaries of this “exciting initiative”.

 “Shane has been an advocate for My Room and proceeds raised by this exciting fragrance launch will go straight towards helping children and their families who are fighting this hideous disease,” she said.

“Chemist Warehouse and Shane have come together in this platform for the greater good and at My Room we couldn’t be more grateful.”

SW23 by Shane Warne is available exclusively at Chemist Warehouse and the Eau de toilette retails for $49.99, 100ml.

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