Sephora Robina OPENS

Following the success of Sephora Pacific Fair store opening in 2016, Gold Coast beauty-lovers have been keenly awaiting the opening of their next Sephora fix. With a state-of-the-art portfolio of cult, luxe and exclusive offerings from local and international brands, the Robina Town Centre store opening heroed its latest skincare launch, fresh.

FOLLOWING THE SUCCESS OF SEPHORA PACIFIC FAIR STORE OPENING IN 2016, GOLD COAST BEAUTY-LOVERS HAVE BEEN KEENLY AWAITING THE OPENING OF THEIR NEXT SEPHORA FIX. WITH A STATE-OF-THE-ART PORTFOLIO OF CULT, LUXE AND EXCLUSIVE OFFERINGS FROM LOCAL AND INTERNATIONAL BRANDS, THE ROBINA TOWN CENTRE STORE OPENING HEROED ITS LATEST SKINCARE LAUNCH, FRESH.

VIRTUAL ARTIST TECHNOLOGY

Robina is also the first location in Australia to introduce the Virtual Artist technology in-store. Virtual Artist encourages guided playtime where customers can virtually try on products to compare the latest shades of lip and eye must-haves. How does it work? Here’s how.

Q HOW CAN I ACCESS SEPHORA VIRTUAL ARTIST ON APP?

From the Home Screen or from a Product page belonging to the categories “Lipstick”, “Lip Gloss”, “Eyeshadows”, and “Eyeliners” using the “Try This Shade” button.

Q: HOW CAN I FIND PRODUCTS ON THE VIRTUAL ARTIST?

If you know the exact Lip or Eye product you are looking for: 

1. Go to the Product Detail Screen on the Sephora App and tap on the “Try This Shade” button.

2. Go to the Virtual Artist Main Screen and tap on the Filter button. Then type the shade name in the Text Search bar.

If you don’t know the exact product you are looking for:
Go to the Virtual Artist Main Screen and tap on the Filter button. Use filters to narrow down your selection.

Q: WHAT IS THE “SURPRISE ME” BUTTON?

Don’t know what to try on? Let the Virtual Artist choose a shade for you!

Q: WHAT IS “SAVE LOOKS” BUTTON?

This functionality allows you to compare how different shades look on your picture at the same time. You can also share your amazing looks with your friends via Facebook, SMS, etc.

Q: CAN I BUY PRODUCTS FROM THE VIRTUAL ARTIST ON THE APP?

Yes, you can add products to your Shopping Bag on the Sephora App by tapping on the “Add To Bag” button. If a product is not in stock you can add it to your Wait List by tapping on “Waitlist” button. We will notify you via email once the product is back in stock.

Q: CAN I SAVE PRODUCTS IN THE VIRTUAL ARTIST?

Yes, you can save products for later access to the “Add To My Favourites” button. Later, you can access your saved products tapping on “Filters” on the Virtual Artist main screen and applying the “My Favourites” filter.

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