The new Australian beauty and wellness group, Fuchsia Brands, has appointed make up authority and esprit contributor Ross Andrewartha as its creative director.
With more than a decade of experience in the beauty industry, Ross has worked with international beauty brands and behind the scenes on major campaigns, editorial shoots and fashion weeks such as London, Paris and Milan.
His move to Fuchsia Brands will enable Ross to share his creative expression and vision over multi brands and product categories.
Ross caught up exclusively with esprit to discuss in depth his new role.
How did you come to work for Fuchsia Brands?
“This is a great question. This all came about as I went for a glass of wine with my old boss (Ali Shoraka) late last year and he asked me: ‘What does your vision for 2020 look like?’ I shared with him ideas that I wanted to bring to the consumer, but life kind of takes over. He challenged me to make it happen and to come join his new company. I am very proud to join such an exciting group and honoured by the responsibilities that are entrusted to me by Fuchsia Brands whose values, direction and innovation I admire.”
It’s been a tough year – how does a new brand cope?
“It’s been a very interesting start, COVID-19 has definitely been a challenge to everyone, which has been hard. At Fuchsia Brands we have been extremely agile and changed our strategy, which has worked out well. I work with a diverse team of designers, creatives and scientists and everyone is working together to see this through the other side.”
What are you most looking forward to in your new role?
“So much! Just having the opportunity to have face to face contact again, I love people and love doing make up. I have been given a great opportunity to bring something new to the market and I can’t wait to launch it here in Australia and one day take it around the globe.”
What else is in the pipeline for you?
“I can’t reveal too much but I promise esprit will be the first to know! I am realising a lot about myself – I’m not patient and new product development takes time but the plan is to bring something to Australia in the second half of the year.”