Priceline's haircare sale: hero products

Priceline Makeup Director Sarah Laidlaw shares her fave products

Beauty Advisors, batten down the hatches. Priceline is having one of its famous three-day sales.

With up to half price off brands like Fudge, OGX and Klorane, there is bound to be heavy tread through the shop floor.

In preparation for the sale, Priceline Pharmacy Makeup Director Sarah Laidlaw has shared her top haircare products and tips.

Sarah spills the beans on the best shampoos to combat brassy tones and styling tips that will produce a salon-quality do.

And the icing on the haircare cake? All these products are on sale at Priceline for the next three days. Yes, run don’t walk.

What is the best purple shampoo to keep blonde hair from looking brassy?

Sarah: “If your hair colour is in the blonde end of the spectrum, the Kristen Ess The One Purple Shampoo & Conditioner and the Schwarzkopf Extra Care Blonde Purple Shampoo are great for minimising the brassy look that blondes ultimately show after a few weeks.

And who said blondes have more fun! What is the best shampoo for brunettes wanting to keep red tones at bay?

“If you’re a brunette, there’s a great blue shampoo and conditioner from Fudge that helps to knock out those pesky red and orange tones from brown hair colours. Look for the Fudge Cool Brunette Blue Toning shampoo and conditioner or the Toni & Guy Blue for Brunettes shampoo and conditioner ranges to keep your brown cool and fresh looking.”

Fudge Cool Brunette Blue Toning Shampoo

What are some must-have products that are great to recommend to customers who are looking for a versatile haircare wardrobe?

“A dry shampoo is always on my essentials list. It’s perfect to refresh hair that is in need of a shampoo but you just don’t have time, or to add body to fine, glassy hair types. Try the Fudge Dry Shampoo Texturising Style Reviver or the Klorane Gentle Dry Shampoo With Oat Milk.”

Is a heat protectant advisable for customers who style their hair with heat tools?

“An absolute essential, if you use a blow-dryer or any heat tool near your hair, is a heat protectant spray. Make sure you use a product like the Toni & Guy Hair Heat Protection Mist (spray it on your hair before applying heat). For products that have added benefits to their heat protectant feature, you could try the Marc Anthony Bye Bye Frizz Heat Protecting Leave In Conditioner or the Tresemmé Repair and Protect 7 Pre-Styling Spray.”

Tresemmé Repair and Protect 7 Pre-Styling Spray

And finally, what is the underdog product currently hiding on the shelves of Priceline, waiting to be unveiled to the world?

Fudge Hair Shaper – This is a flexible cream product that is usually used for short hair styles to give texture. I love using a tiny smidge of it to control flyaway hairs on mid length or long hair. I take a tic-tac sized amount and rub it across both palms so it’s very thinly distributed, then I lightly smooth the palms over the surface of the hair to flatten down those crazy static hairs on top of the head.”

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