Available on the entire Priceline range of more than 13,000 products including make-up, fragrances, toiletries, and prescription items, the introduction of Afterpay responds to research that 10.9 million Australians would use Afterpay for healthcare products and one quarter (24%) would be likely to use Afterpay for pharmacy products.
To launch the partnership, Priceline and Afterpay have collaborated with style and beauty expert, Elle Ferguson to share tips on how to be clever with make-up collections and not break the bank for the latest trends.
Priceline acting head of marketing, Gabrielle Tully said, “As the number one retailer for beauty and health products, and personal service, we are now excited to offer Afterpay as one of many payment options. We’ve become even more accessible for Australians on a budget.”
Afterpay executive vice president for Australia and New Zealand sales and global in-store, Rachel Kelly added, “Consumers are more conscious about their budgets this year, so we are excited to give beauty lovers the financial freedom to go after their favourite healthcare and beauty products with the availability of Afterpay.”
Afterpay is currently available in 380 stores with the rollout continuing to all 470 Priceline stores ahead of Christmas.
This article first appeared on retailbiz.com.au.