esprit Events

 

MILLENNIAL & GEN Z MARKETING MASTERCLASS

On 10th April 2018 esprit Magazine Australia hosted the Millennial & GenZ Marketing Masterclass with content specifically targeted to interest, inspire and intrigue the retail beauty industry. A diverse range of speakers spoke from their research, focus groups and experience on what works and what hasn’t worked for these generations. A key takeaway is that we are in good hands with GenZ who make the environment and sustainability a priority in their purchases and lifestyles.

Speakers included:

  • Jesinta Franklin, Model
  • Katie Forcey, Facebook
  • Tim Duggan, Publisher, Junkee Media
  • Michael Brown, Beauty Guru, Michael Brown Beauty
  • Katrina McCarter, Founder & CEO, Marketing to Mums
  • Chris Wirasinha, Co-Founder, Pedestrian
  • Simone Bevan, Head of Influencer, Marketing Magnum & Co.
  • David Willey, Founder, Youth Marketing Australia
  • Natalie Giddings, Managing Director, The Remarkables 
  • Elisabeth King, Business Journalist & Associate Editor Features at 
    esprit Magazine Australia

Discussion panel:

  • Simone Bevan, Magnum & Co
  • Natalie Giddings, The Remarkables
  • Kat Moses, Mgmt

Topics covered:

  • Understand how millennials spend their money AND what it means for your brand.
  • It’s not about you, it’s all about me! Why personalisation is key to attract millennials.
  • How to create content people want to share.
  • FOMO & how it is driving the experience economy.
  • Finding purpose in store: How sustainability attracts millennials AND why they’ll pay more.
  • Are you ready for Gen Z? The rise of the mobile & social shopper.
  • ‘Make it Smart’ - How Gen Z is transforming the shopping experience.