On a quest for cleaner, healthier air for all

Sensori+ co-founder Ben Xu shares his philosophy with esprit.

Curing the air we breathe is a process of elimination, not of addition, according to Fuchsia Brands director of operations and Sensori+ co-founder Ben Xu.  

With this in mind, Ben went on a journey looking for a solution. It took Ben eight years and the support of renowned scientists and experts in the field to perfecting a unique formula to detoxify and improve air quality – the trademarked ChlorosPure.

A plant derived formula, ChlorosPure neutralises more than 100 types of airborne toxics and odours without adding any secondary pollutions to our environment. Initially conceived for indoor air quality management (residential/commercial) and industrial emission control in the textile and foundry industries, the technology successfully landed projects in Asia and won the foreign expert award in Tai’an, China. In 2018, the Sensori+ Air Detoxifying Mist was born; a simple yet sophisticated solution bringing the benefits of nature into people’s busy lives.

How the ChlorosPure technology works

Traditional solutions cover air contamination and malodours with strong scents, often using ingredients that can pose a greater damage with a formation of new chemical compound. But this revolutionary green technology naturally dissolves the toxins and odour molecules into inorganic substance like H2O and CO2, according to Ben. It restores a fresh air experience without the ‘scent-masking’ common in home fragrances. Sensori+ Air Detoxifying Mist was designed to be a versatile spray that works in a space of 30-40sqm with between four and six sprays. In a matter of seconds, the formula will neutralise airborne toxins and provide bacteria inhabitation to eliminate unpleasant odours. With efficacy being at the heart of Sensori+, intensive testings with multiple international authorities have been done on the ChlorosPure formula. These show outstanding results for bacterial inhibition, airborne toxins removal (average removal ratio 96%) and non-irritant properties (pH natural).

A product for everyone

With the ability to trace the ‘fingerprints’ of odours and toxins, the Sensori+ Air Detoxifying Mist is designed to be used as a versatile mist suitable in many everyday situations. It can be used to remove malodours such as cooking smells stuck on clothes or hair, or to purify the air in a gym after a sweaty session. It can also be used to get rid of nappy bin odours and even the toughest paint smell (formaldehyde) following home renovations.

A clean and vegan brand inspired by Australia

Australian-made and owned, Sensori+ emphasises on being sustainable, cruelty free and vegan, and uses natural ingredients making it suitable to use around babies, people with sensitive lungs and even pets with a sensitive nose. Inspired by Australian sanctuaries, the Sensori+ products are available in three different blends identified by a four digit number, which is the postcode of the place that inspired each blend. There is also an unscented version which has the highest concentration of ChlorosPure. These are:

  • Macedon Trail 3441
  • Toowoomba Carnival 4350
  • Gayndah Orchard 4625
  • Signature Unscented 0000

What’s next?

Following the successful launch of the Air Detoxifying Mist, Sensori+ has launched world’s first Air Detoxifying Soy Candles in late 2019. Created with natural essential oils and featuring the ChlorosPure technology, the Air Detoxifying Candle is the perfect addition to any home, offering an aromatic experience while detoxifying indoor air and eliminating odours. The brand has just introduced a new wellness experience, a natural bath and body ritual range infused with probiotics and natural active ingredients designed to detoxify and improve skin’s health. The Sensori+ Detoxifying Shower Oil, Oil-In-Lotion Body Balm and Bondi Beach Sand Body Polish have been conceived to shell the body from ‘modern pollutants’. For Ben and the Sensori+ team, the most important priority is to continuously drive science development to offer clean wellness and beauty products that are proven to work. They are committed to using ethically sourced materials, sustainable packaging and are of course cruelty free and vegan.

This interview was featured in issue 64 of esprit.

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