Last August, L’Oréal shuttered Clarisonic, its facial cleansing device business. But the reason behind the multinational’s move was to develop its own brand devices.

The future of the category looks very bright, says P&S Intelligence, who predict that the global beauty devices market will expand by 19.7 per cent over the next nine years from revenues of US$47.4 billion in 2019.

Two major drivers are propelling growth – hair removal and widespread skin problems – says the researcher.

Common skin issues such as acne, hyperpigmentation, psoriasis, deep wrinkles, atopic dermatitis and melasma are the major reasons more consumers are turning to beauty devices and the Asia/Pacific region is expected to see the biggest surge in sales.

One brand riding the wave is Nu Skin, which operates in 54 markets, including Australia. The US personal care and supplements maker has been named the world’s number one brand for beauty device systems for the fourth year in a row by Euromonitor International.

One of the world’s leading market researchers in the skincare industry, Euromonitor International and other global research leaders such as Mintel and Kline have reported strong growth in anti-ageing beauty devices in 2020, notably in the US and China.

In addition to its recently released, Nu Skin ageLOC Boost, which claims to transform skin “from blah to brilliant” in just one minute a day. The company also offers face and body devices including the ageLOC LumiSpa, Galvanic Spa System and Galvanic Body Spa.

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