Innisfree rocks customer pop up with The Pink Truck

The activation included samples, swings and surprises

13 September, 2019

Here are the latest fragrances from the Mecca Maison

Launches from Diptyque, Le Labo, Floral Street and many more…

10 September, 2019

Dream Ball raises $350K for Look Good Feel Better

The Dream Ball helps fund LGFB workshops to help build confidence in cancer patients

10 September, 2019

Tom Ford enters skincare with Tom Ford Research

This is the first skincare launch from the fashion house

5 September, 2019

Lush voted Customer Experience Champion

The beauty retailer won the top award at the National Retail Awards 2019

5 September, 2019

Review: Perfume Legends II is a perfume museum in pages

In words and pictures Michael Edwards crafts the tale of how 52 legendary fragrances came to change the perfumery world forever

29 August, 2019

Why consumers are choosing convenience with on-the-go makeup

The surge of foundation sticks speaks volumes about a larger market trend

27 August, 2019

Elizabeth Arden enters vitamin C skincare with ceramides

BAs received training before the product launch

25 August, 2019

Where does niche perfumery come from?

Ainslie Walker talks niche fragrance news

22 August, 2019

The Body Shop’s new in-store recycling scheme

In partnership with TerraCycle

20 August, 2019

Spring/Summer 2019 Press Showings at Agence de Parfum

National Education Manager Michael Marzano unveiled the latest scents

20 August, 2019

In New York this week? Head to Indie Beauty Expo!

A beauty extravaganza for the latest in the industry

16 August, 2019

Sustainable success for Weleda

Weleda’s recycled packaging is expect to double by 2020

15 August, 2019

Du'it and Moiya Scents exclusive showcasing at Sweaty Betty PR

The latest from Du’it and an introduction to luxe fragrance

13 August, 2019

League of legends: Paco Rabanne trains BA army

Events aren’t just for press and influencers

6 August, 2019