Luxury fragrance distributors Agence de Parfum invited press to their impressive new Redfern showroom, unveiling a number of brands launching in 2021.

Some of the new scents showcased  included Memo Paris, Xerjoff, Matiere Premiere and Obvious.

Obvious continues the trend of brands bringing in elements of sustainability and affordable luxury.

 The brand of seven fragrances was founded by celebrated industry professional David Frossard and the packaging features recycled glass and  lids made from the offcuts of wine corks.

Michael Marzano, Agence de Parfum National Education Manager, said  Italian luxury fragrance house Xerjoff (pronounced Zer-Joff) was the “brainchild of Sergio Momo” and the brand, launched in 2007, came from “his Croatian grandmother who used to call him Sir-joff”.

New fragrances from existing brands included La Route De Soie, a collection of seven fragrances inspired by The Silk Road from Ormonde Jayne, Passage D’Enfer Extréme from L’Artisan Parfumeur, Atomica from Robert Piguet, Bois Blanc from Frapin, Supergloss from Costume National, Golden Oud from Mizensir, Juicy Flowers and Midnight Gold from Mancera and The Diamond Collection – Diamond Flowers and Diamond Rose – from Montale, Saskia from Grandiflora Fragrances, Liquide from Liquides Imaginaires, Désirée from Rance, Peonypop from Hermetica and Santal Volcanique and Osmanthe Kōdoshān from Maison Crivelli.

Nick Smart, Director of Libertine Parfumerie and CEO of Agence de Parfum  said he was “delighted to announce the opening of Agence de Parfum’s new office and exquisite showroom in the heart of Redfern, Sydney”.

“We worked closely with Huss Chalich from Pinnacle Plus Architects to bring our brand vision to life, and we are absolutely thrilled with the end result,” he said.

Images from the event and of the new showroom below:

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