New guard at Jurlique

Jodie Matthews, as new Head of Retail Sales & Marketing at Jurlique, says 2020 will bring a plethora of announcements from the brand

Retail beauty industry legend, Jodie Matthews, as the new Head of Retail Sales & Marketing at Jurlique held her first press briefing for the company. Well known for her long-term role at Estée Lauder Companies, as M∙A∙C GM and before that at New Zealand department store group, Farmers, Jodie is reveling in her role spearheading growth for Jurlique.

Lisa Buccheri – Public Relations and Marketing Executive, Jurlique

Speaking with beauty media, Jodie provided a history of the brand: from the creation of the Farm in the Adelaide Hills by Founders Ulrike and Jurgen Klein and their advanced BioDynamic and organic farming techniques and including the trademarked Bio-Intrinsic Process which is unique to Jurlique.

Elise Wilson – OK!, NW and Woman’s Day, Georgie Haigh – Beauty Directory, Delaney Loane – Beauty Heaven

Jodie whetted our appetites by promising: “As we move into 2020 Jurlique will celebrate its 35th anniversary, so stay tuned as there will be lots of announcements coming from the brand very soon”.

Eleanor Pendleton – Gritty Pretty

Sydney’s Beauty and Lifestyle Editors joined the Jurlique team for luncheon at The Botanica in Vaucluse. Here they were introduced to the newly appointed in-house Marketing Team before hearing insights on the brand and the vision for Jurlique into 2020 and beyond. 

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