New executive appointments at Estée Lauder

Jane Lauder, right, takes on new role to focus on digital while Michelle Freyre, left, joins Clinique after 20 years at Johnson & Johnson.

Two new major appointments have been announced at The Estée Lauder Companies (ELC).

Jane Lauder has been appointed to the new role of executive vice president, enterprise marketing and chief data officer.

 Jane will report directly to Fabrizio Freda, president and CEO, who said her  “unique combination of understanding high-touch consumer experiences, and data analytics and insights, will further strengthen our innovative product offerings and experiences for our consumers globally”.

“We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane is the right person to lead this important area of the business,” he said.

With more than two decades of beauty industry experience, including more than 23 years at ELC, Jane was led the transformation of brand strategy, distribution, product innovation and consumer reach as global brand president of Clinique.

Jane has been succeeded at Clinique by Michelle Freyre, who will join the brand as senior vice president, general manager.

Michelle will report to John Demsey, executive group president, ELC, who said he was “thrilled to welcome her to the brand” as she was a “wonderful fit for Clinique”.

“Michelle is a dynamic leader with deep experience across beauty, including marketing, innovation, sales, consumer engagement and strategic growth,” said Mr Demsey.

“She is particularly adept at finding new and innovative ways to fuel growth by exceeding consumer expectations and pushing the boundaries of possibility.”

Michelle was previously  at Johnson & Johnson, where she had an impressive 20-year career holding various leadership roles within its Consumer Health Products division, most recently serving as president, US Beauty.

In this role, she was responsible for the company’s portfolio of beauty brands at the time including Neutrogena, Aveeno, Clean & Clear and RoC.

Both roles are  effective as of July 1, 2020.

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