The rollout will initially commence online in August via davidjones.com, before the cosmetics powerhouse is subsequently rolled out into 12 David Jones department stores across the country.
The stores earmarked for stock include Bondi Junction (NSW), Miranda (NSW) and Rundle Mall (SA), with plans to expand into additional stores in the future.
As a result of the rollout, Napoleon Perdis will concurrently be exiting from Priceline stores nationally.
Napoleon Perdis CEO Henry Lee said he was “excited” to announce the partnership with the “premium department store retailer”.
“This reinforces our positioning as Australia’s number one prestige makeup brand and will also allow greater accessibility for customers to shop with us,” he said.
“This is just the start of our journey to reinvigorate our brand both domestically and internationally.”
The iconic Australian brand was acquired by KUBA Investments in April of 2019, headed up by retail investor Livia Wang and business partner Henry Lee, a former Witchery, Mimco and Country Road executive.
Expanding its retail footprint was, and remains, at the forefront of KUBA Investments’ strategy both locally and internationally.
Since its acquisition 15 months ago, Napoleon Perdis Cosmetics has been actively seeking to expand into new sales channels.
This strategy has paid off, with new sales channels now accounting for 35 per cent of overall sales.
“We will continue on our mission to deepen the emotional connection with our customers and to reestablish Napoleon Perdis’ position within the market as a beauty authority,” Lee said.