Andrea Ferrari Editor & Founder of esprit
Andrea founded esprit Magazine in the UK (1988) and Australia (2004) and is an international multi-award-winning beauty journalist. Highly respected, widely and diversely connected in the Australian and European beauty industry, Andrea thrives on digging deep, finding the story and sharing unbiased editorial across a broad range of subjects that matter to her retail beauty industry readership. As a start-up founder of esprit Magazine in two countries over three decades, Andrea has seen the rise-and-demise and rise-and-rise of thousands of companies, products and trends. This gives her a deep view of this beautiful business. She has a passionate respect for the retail beauty advisors who she often quotes as “the true influencer – on the shop floor with a live person asking for expert advice”.
Nicci Herrera Sales & Marketing Director
Nicci has over 20 years’ experience across many aspects of the beauty industry – publishing, retail, marketing, strategy and sales. Nicci is knowledgeable and passionate about business building. Thanks to her various role in sales development management, she has an all-encompassing retail business-building expertise on many levels of what really happens on the department store floor, at front of house in the pharmacy beauty, in airport travel retail and the aisles of DDS; and has unique insights into the power of ‘the girl on the shop floor’. Nicci’s driving force has helped lead the next chapter of esprit to a 360-degree tool for brands to build awareness, educate the industry, secure distribution and help gain global exposure in her role as Sales and Marketing Director. Nicci has some exciting developments planned for 2019 – stay tuned!
Elisabeth King Associate Features Editor
Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012, Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA (Cosmetics, Toiletries and Fragrance Association) annual beauty writing award on ‘The Business of Beauty’, for the Australian Financial Review. In addition to writing about men’s grooming and the cosmetic industry for the newspaper, she also wrote about finance and marketing and contributed to the Special Reports section, notably focusing on the Asian and Chinese markets. She continues to write about the rapid economic growth of China, notably in the cosmetics and beauty sectors. In November 2001, Elisabeth co-wrote the best-selling book – Secrets and Lies – All You Ever Wanted to Know About Beauty. In May 2003, she was the inaugural Australian winner of the Jasmine Award 2003, an international award for excellence in fragrance journalism. As the grooming editor of Men’s Style she won a second Jasmine award for the magazine in 2010. She is also the beauty editor of House & Garden magazine and a weekly columnist for beautydirectory.com.au.
Sarah Mourtos Online Junior Journalist
Sarah Mourtos is the next generation of online beauty journalists. Freshly graduated with a Bachelor of Communications and Media Studies, she has written for several women’s fashion and lifestyle brands including The UNDONE and Wedded Wonderland. She is bursting with ideas for innovative ways to present online content and is a French skincare devotee.