Despite the downpour, media and influencers turned out in their droves to attend MaxShowcase 21, an event held by public relations agency MaxMediaLab (MML).
The event was held at MML headquarters in Alexandria.
Guests were able to see the latest launches across beauty, lifestyle and fashion.
New launches from beauty brands including Fenty Beauty, Fenty Skin, Puig’s Carolina Herrera, Jean Paul Gaultier and Paco Rabanne, Pierre Fabre’s Klorane and Eau Thermale Avène, Minenssey, Biossance and more were on display.
Images from the event, taken by MML in-house photographer Lidya Nada, below.