Lili Reinhart joins COVERGIRL

Meet the new COVERGIRL launching the 2020 collection

Actress and author Lili Reinhart is the newest COVERGIRL.

Lili will be the face of a yet-to-be-announced collection from COVERGIRL, coming June 2020.

Rising to fame through her role as Betty Cooper on the hit CW show Riverdale and as Annabelle in the box office smash Hustlers, Lili is also a new author to Swimming Lessons, a book of original poems hitting shelves next spring.

“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” says Lili Reinhart.

“Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honoured to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.

Lili, who is originally from Cleveland, Ohio, has always had a passion for performing arts and has quickly become a top young Hollywood star.

Aside from her acting career, Reinhart has many talents and discovered her love for writing poetry, inspiring her newest adventure as an author.

Throughout Reinhart’s successes, she has remained honest and relatable to her fans and continues to support topics she believes in.

“We’re excited for Lili to join our COVERGIRL family as she embodies a woman who is unapologetically herself – she is authentic, talented, and truly lives by what she believes in,” said Erika Woods, Vice President of Marketing at COVERGIRL.

“Each of our COVERGIRL’s have their own unique story and giving them a platform to share their personal view of beauty has always been a foundational reason behind the brand’s talent roster. It is truly an iconic moment to be inaugurated into a long line of COVERGIRLs who represent culture, beauty, self-expression and individuality in an accessible and real way.”

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