Life-Changing Lippie

M•A•C celebrates VIVA GLAM's 25th anniversary with a recreation of the original campaign launched in 1994

M•A•C VIVA GLAM is a ‘giving-back’ campaign celebrating 25 years where every cent of the selling price of VIVA GLAM Lipstick is donated to support the health and rights of people of All Ages, All Races and All Genders. Since 1994, M•A•C VIVA GLAM has raised $500,000,000 globally and almost $10,000,000 locally. In Australia, these funds go to lifechanging organisations including The Sydney Children’s Hospital, Victorian AIDS Council and the Bobby Goldsmith Fund.
GLAM FOR LIFE – 1 VIVA GLAM Lipstick buys 254 condoms to prevent the transmission of HIV.
GLAM FOR ACCEPTANCE – 1 VIVA GLAM Lipstick purchases a full day of meals for two homeless LGBTQ+ youth.
GLAM FOR RIGHTS – 1 VIVA GLAM Lipstick tests 14 pregnant mothers for HIV to support the health of women.
To celebrate this milestone, Winnie Harlow has recreated the iconic first-ever #VIVAGLAM campaign – seen here. As a self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life that is VIVA GLAM. VIVA GLAM 2019 lippies is an intense brownish blue-red (matte). RRP$36, it is available 1st May 2019 at M•A•C locations, M•A•C Myer, M•A•C David Jones.

Leave a comment:

Your email address will not be published. All fields are required

Advertisement
Advertisement