Jurlique has opened its largest flagship store in Australia, on Adelaide’s Rundle Mall. Influenced by the beauty and serenity of South Australia’s Adelaide Hills – the global home of Jurlique – the mindfully designed new store creates a calm haven for shoppers and those investing in their own skin wellbeing.
The two-story sanctuary instinctively guides customers through different experiences within the space while a uniform typography provides a serene backdrop that champions Jurlique’s beautiful products. There are three treatment rooms along with consultation areas and a large, free-flowing shop floor.
In addition to holding the prestige of being Jurlique’s largest concept store in Australia, Jurlique Rundle Mall will also be at the very heart of the brand, reflecting its providence and South Australian roots. With over 16 concept stores around Australia, its beautiful Biodynamic farm in the Adelaide Hills, and its new processing centre opening in mid 2018 in Mt Barker, each and every Jurlique product that makes its way into store has its own unique, South Australian story – that is the Jurlique difference.
Since its inception in the pristine Adelaide Hills in 1985 by Dr Jurgen Klein and Ulrike Klein, Jurlique moves closer and closer towards its vision – to be the natural leader in premium skincare worldwide. What was once their two-person operation is now a global brand sold in more than 20 countries. “Our vision was to formulate and manufacture the purest skincare products available based on the healing properties of nature and to inspire people to health and wellbeing…Jurlique was driven by this vision”, says Ulrike Klein, Co-Founder of Jurlique.
Closely guided by Jurlique’s history, ethos and close connection to nature, the creative intellect behind Jurlique Rundle Mall is esteemed architect Kelvin Ho, from Akin Creative.
“The essence of Jurlique is the production journey and heritage of the brand which give it conviction. Our intention is to mimic this spirit through the physical store environment. The store is designed to engage and fully draw the customer into the Jurlique brand experience, creating a calm oasis for re-connection. By encouraging exploration and discovery, we are enticing the customer to seek what is around the corner or beyond their immediate view,” says Ho.
“Jurlique’s authentic brand values have inspired the choice of materials, not only in the colour palette and textures, but also in the selection of natural, sustainable, and honest materials. Taking cues from the Jurlique farm and the Adelaide Hills, the materials are a mix of natural, handmade and highly textured finishes”. Ho explains that part of his mission was to align the store design with the brand’s environmental policies. As such he employed a number of principles to achieve a high level of ecological and sustainable design. For example, the use of sustainably sourced and manufactured materials.