Australian cosmetics company, Jurlique has partnered with South Australian based not-for-profit community organisation, Trees For Life, that helps restore natural environments through revegetation programs, to support bushfire recovery efforts.
One of the badly affected areas from the recent bushfires in Australia was Cudlee Creek, 38km from the Jurlique farm, which was declared an emergency disaster area and still requires help to recover.
As part of Jurlique’s ongoing sustainability efforts, and to mark National Tree Day on 2 August 2020, for every bottle of Jurlique Activating Water Essence sold in August, they will nurture a tree seedling on their farm and plant it at Cudlee Creek in 2021 to help rejuvenate the affected area.
Jurlique farm manager, Cherie Hutchinson, said: “To be able to give back to our local community is extremely important to everyone at Jurlique, especially as many of our team members live amongst the fire damaged region, or personally know someone affected during the Cudlee Creek fires. We are looking forward to nursing the seeds and seeing them flourish.”
Trees for Life area manager for revegetation services, Vicki-Jo Russell, added: “It’s wonderful to work with Jurlique to help their local fire-affected community. The native seedlings Jurlique will grow and plant in partnership with Trees For Life will provide vital homes and food for wildlife and other benefits in a landscape that will take many years and lots of hard work and goodwill to recover. We are very pleased to support their efforts.”
Customers who support the tree planting initiative will be able to follow the seedlings progress virtually at the three and six month growing phase via Jurlique’s social channels. When the seedlings are ready to be replanted at Cudlee Creek in 2021, Jurlique will invite local staff, community members and media to participate.
This article was first publised on retailbiz.com.au.