Cult beauty brand Huda Beauty is hosting its first ever pop up in Covent Garden, London.
Running from 29th November to 26th December, consumers will be able to swatch and play with Huda Beauty’s signature products and some limited-edition releases.
“I have been dying to do a Pop-Up for ages and I knew the first one had to be in Covent Garden,” Huda Kattan said in an official statement.
The space-themed pop-up is a nod to the brand’s latest release, Mercury Retrograde Palette.
Huda Beauty was launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan. The range is available in Sephora in Australia.
Makeup artists will be on hand at the concept-space to help colour match customers to their perfect shade.
Capacity in the pop-up is limited meaning it’s best to book in advance to secure a place. Bookings are free of charge.
Location: East Piazza, Covent Garden
Friday 29th November from 11 am to 4 pm
Saturday 30th November to Thursday 26th December
Monday to Saturday: 10 am to 8 pm
Sundays: 12 pm to 6 pm
Boxing Day: 12 pm to 6 pm
Closed on 25th December