Natura, the Brazilian cosmetics giant, operates across three major distribution channels – online, direct-selling and bricks-and-mortar stores.
CEO Roberto Marques credits social selling and digital sales as major lifesavers behind a sales lift of 1.9 per cent during Q1, in spite of store closures and social distancing rules linked to the COVID-19 pandemic.
The multinational enjoyed sales growth across all of its major brands to reach revenues of US$1.28 billion for the period.
E-commerce revenues surged 250 per cent by contrast to the same period in 2019, with The Body Shop and Aesop leading the pack.
The Australian-founded brand delivered phenomenal growth of 26.6 per cent.
Henkel also held its ground during the coronavirus crisis.
Sales dipped by a low 0.8 per cent for Q1 2020 to 4.9 billion euros (US$5.3 billion) for the German manufacturer of Schwarzkopf haircare.
Overall, the multinational’s laundry and home care business enjoyed a sales increase of 5.3 per cent.
Beauty and haircare revenues were down by only 2.6 per cent, even though hair and beauty salons were closed in many countries.