HAVE YOU MET…? is an esprit Magazine Australia series, kicking off this April (2019), where we introduce you to someone we reckon is an industry legend.
I have never met a dull trainer in all my 25+ years in the beauty industry, writes esprit’s Nicci Herrera. The products I love and loved to share with my friends and family, and the brands I tend to endorse, are the ones I understand or can share interesting facts on…this all comes from training. Training is the most important part of the sales cycle for many companies and the stores that house the stock. My background has seen me in roles across all aspects of the sales side of the beauty industry: retail, professional, pharmacy, department store, college, TAFE, salons and spas even online…and there is one constant in all sides of this glamourous industry of beauty…and that is training! In my salon repping days, having a great relationship with my trainer was for me more important than my BF sometimes. Whenever I was down on orders or short of budget, sending a trainer to an account, briefed on what I was trying to close, would often get results. Trainers are the nurturers of our industry and quite often the happy bubbles we need to breathe in the tough retail landscape.
Introducing our newest feature in esprit and our first guest…
Have you met Kerrie Moore? Nicci Herrera chats with Kerrie – National Sales Manager for McPhersons
HOW LONG HAVE YOU BEEN IN THE RETAIL BEAUTY INDUSTRY?
I started my career in beauty and retail more than 30 years ago.
WHAT DO YOU LOVE ABOUT YOUR ROLE?
Everything!! My role allows me to travel to great locations across Australia and NZ. I get to work with amazing brands and meet amazing people.
HOW MANY BEAUTY ASSISTANTS DO YOU TRAIN EVERY YEAR?
With our National Training Roadshows we have great attendance and can train up to 1000 Beauty Advisors a month.
DO YOU HAVE A MOTTO YOU LIVE BY?
I have a few but my most recent is: “Life is what you make it!”
WHAT GETS YOU OUT ON THE ROAD IN THE MIDDLE OF WINTER?
I love winter! I may be one of few but I have always liked the cool weather…I love the fashion and I always joke my skin always looks better..lol!
WHAT’S THE BEST PIECE OF ADVICE THAT WAS EVER SHARED WITH YOU?
Don’t sweat the small stuff!
WHERE’S YOUR FAVOURITE CITY TO VISIT WHEN TRAVELLING AND WHY?
Although I like to travel, because my role takes me away from home so frequently, I have to say Sydney. It’s always nice to be at home!
WHAT’S THE FIRST THING TO GO OUT OF THE WINDOW WHEN YOU ARE TRAVELLING ON THE ROAD?
As much as I try to keep up my healthy lifestyle, it can often be hard. I would have to say diet and exercise.