The Conscious Consumer is shaping the marketplace meaning more and more indie brands and niche markets are evolving as game changers. Halal cosmetics is one such category. Officially recognised by in-cosmetics, the international exhibition and conference specialists, Halal cosmetics has a dedicated focus area at the upcoming expo in Asia.
In-cosmetics Asia is highlighting the popularity of halal cosmetics with a first-ever focus through events and a space packed full of premium educational insights, networking opportunities with specialist suppliers and the latest halal-certified ingredients which visitors can try first hand.
Once a niche sector, Halal cosmetics has enjoyed a surge in popularity amid growing consumer awareness for the usage of animal-derived ingredients, such as gelatin and collagen, together with increasing demand from mainstream consumers across the globe for halal-certified products. It is this demand that has put the sector on a path of considerable global growth, with forecasts predicting a 15% increase year-on-year, putting the sector on track to reach over US$54 billion by 2022.
In light of this, ingredient manufacturers are continuing to make efforts in this space, with in-cosmetics Asia exhibitor Croda now offering 743 halal-certified ingredients, while countries such as Malaysia have invested in new initiatives, such as the Halal Digital Chain (Hadic) – a blockchain database designed to seamlessly connect all stages of the halal supply chain, demonstrating the sector shows no sign of slowing down. Consumers are increasingly placing greater priority on halal compliance over factors such as packaging, organic ingredients and other trends – in fact, 58% of women in Indonesia now prefer to use halal cosmetics.
In recognition of this, in-cosmetics Asia – positioned in Thailand, which is recognised as the gateway to key consumer countries of halal products such as Indonesia, India and Malaysia – will debut its Halal Cosmetics Zone this year to provide R&D professionals with a dedicated area that allows them to discover high-performance ingredients, materials and technologies for new formulations that are halal-certified: free of alcohol, animal fats and harsh chemicals. Companies can gain expert advice from certification organisations and discover the latest certified ingredients from Halal ingredient suppliers including Mibelle AG Biochemistry, HUNKA and more.
Helping attendees find inspiration, samples of high-performance materials and ingredients can be found in the new Halal Cosmetics Zone Test and Try area. This new area aims to go one step further than offering just halal-certified exhibitors; dedicated to the cosmetics industry, the area will provide an interactive, hands-on experience, coupled with networking and education opportunities making it an all-round and complete experience for any new product developer looking to expand upon their halal range.
Rounding off the offer, the zone’s free-to-attend Discovery Theatre will offer a program of thirty-minute presentations showcasing the latest halal-certified products and ingredients. Presentations will be delivered by key speakers including Ir. Muti Arintawati, Vice Director for The Assessment Institute for Food, Drug and Cosmetic, The Indonesian Council of Ulama who will explore the halal requirements for cosmetics, comprising materials, facility and products, and provide insights on the criteria outlined in the Halal Assurance System (HAS), a requirement of the Indonesian Council of Ulama.
Asia will take place at the Bangkok International Trade & Exhibition Centre
(BITEC), Asia’s premier exhibition and convention centre from 5-7 November
2019. For more information, please visit https://asia.in-cosmetics.com/
 Allied Market Research
 Research and Markets