These days, most hair heat-styling tools go up to 230 degrees Celsius – even though any temperature above 200 degrees Celsius typically causes damage to the hair.
The use of these tools, especially on a daily basis, weakens the hair fibre and deteriorates its vitality.
Which is why Hair Rituel by Sisley is launching La Crème 230 in June.
To celebrate the launch, media were invited to have a personalised hair consultation at Blaec salon in Woolloomooloo with April Roberts, Sisley Paris National Trainer Australia & NZ.
Each guest’s hair was given a diagnosis using the Sisley Hair Analyser tool (I was given an overall score of 58%) which was then emailed to them, with a list of products best suited to improving the hair’s condition.
They were then treated to a basin service and blow dry by hairdresser Pete Lennon.
April talked through the benefits of La Crème 230, saying that part of the technology used to create the product draws used two ionic polymers that could actively repair under the effect of heat.
The “pretty powerful formula of the 230 Complex” transformed “flash drying from styling into flash repair”, April said.
“Not only does the formula defend the fibre against the repeated effects of heat up to 230°C by surrounding the hair in an undetectable, ultralight protective barrier, it also limits the degradation of keratin.”
April said the formula could be used every day on the hair, even without the use of tools, as the micro-gel repaired the hair in two essential steps, leaving the the damaged parts sealed and the breakage repaired, leaving the hair fibre glossy again.
Hair Rituel by Sisley La Crème 230 will be on counter from June 6 and retails for AUD$125 / NZD$135 for 150ml.
Images from the launch event below.