Gucci Bloom: Debut Fragrance by Alessandro Michele

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates the new modern philosophy that is the guiding vision for the House.

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates the new modern philosophy that is the guiding vision for the House.

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there,” says Alessandro Michele.

Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute. Jasmine bud extract, obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive molecules to impart a fresh green and petal scent on the skin. A plant used in perfume-making for the first time, the Rangoon Creeper, was discovered in South India, and embodies the new scent’s concept and name, as it changes colour from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume.

In vintage powder pink shades the lacquered square-shaped bottle is appliquéd with the Gucci label ribbed and framed in black.

On counter now: 30ml $105.00, 50ml $145.00, 100ml $195.00.

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