Garnier announces summer of greener screenings

L'Oréal-owned brand the Official Green Partner of Moonlight Cinema.

Garnier, one of the largest brands in the L’Oréal family, is supporting Moonlight Cinema onsite with education initiatives around recycling and sustainability.

The partnership will see Garnier become the Official Green Partner and Beauty Sponsor of the  outdoor cinema for the 2020-21 Summer Season.

Cinema goers will also be able to visit the Garnier Garden Cart which will be onsite from January 2021, to find out more about Garnier’s commitments to Greener Beauty and for some take-home goodies.   

Garnier marketing director Jane Hanger said the brand was “making a conscious decision to work with partners that share a collective commitment to create a sustainable future for the next generation”.

“As Garnier works to transform the beauty industry, we are proud to support Moonlight in its ongoing efforts to preserve the environment in which it operates,” she said.

“The integration of paperless ticketing, recycling stations and the use of biodegradable materials at all venues as well as Moonlight Cinema’s partnership with World Wide Fund for Nature (WWF), demonstrates a real commitment to sustainable business practices and values.”  

Garnier will also donate $2 for every ticket sold nationally from the Presenting Partner screenings of I Am Greta on January 20 to Australian non-profit, clean up movement, Take 3 For The Sea.   

“Not only will guests have the opportunity to share in Greta Thunberg’s international crusade to get people to listen to scientists on the world’s environmental problems, they’ll also be supporting Take 3 for the Sea, a truly inspiring organisation that works to reduce the impacts of plastic pollution and waste on our planet through educational programs,”  Ms Hanger said. 

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