Face Halo – the pioneering, sustainable makeup remover – has changed the way many people in the world remove makeup since launching in 2017.
Founded by Lizzy Pike, a mother of three, including a set of twins, Face Halo quickly became a genius solution to those looking to remove their makeup quickly and easily.
Lizzy’s 15-year background in fibre technology inspired her to create a makeup remover was effective, non-toxic, environmentally friendly, and cost-efficient.
Face Halo is currently the market leader dominating the market share in the four big Australian major retailers: Priceline, Myer, Coles and Woolworths.
The US, the world’s largest single beauty market, has been a key target for Face Halo for some time, as the brand has expanded overseas in countries like the UK and Canada.
The brand will be rolled out across 1246 stores Ulta Beauty stores in the US.
Ulta Beauty will stock the complete Sustainable System range including their best-selling hero products Face Halo Original, Face Halo PRO, Face Halo X, Face Halo Body and Accessories Pack, as well as an Ulta exclusive 2 pack of the Original Face Halo makeup remover.
The US expansion is expected to grow global Face Halo sales by more than 20 per cent.
The head-to-toe Face Halo Sustainable System will now be available in more than 10,000 stores globally with the brand having also secured further iconic international retail partners in the past six months including Douglas Germany, Zalando in the EU, Rite Aid, Kohl’s, THG (The Hut Group) USA, Superdrug, John Lewis Partnership, Cult Beauty UK and Holt Renfrew Canada.
“While Face Halo has achieved international success in the UK and Australia, launching into more than 1,200 Ulta stores is an extremely exciting prospect,” Lizzy said.
“Unlike their British and Australian counterparts, US consumers are only at the start of their sustainability journey, so we are looking forward to changing the American beauty landscape and positioning Face Halo as the frontrunner and champion of the conscious beauty movement.”
Lizzy estimates that once the brand is fully rolled out in all stores, one Face Halo pad will sell every 20 seconds across the globe.
With each pad replacing 500 make up wipes, that is more than 870 million make up wipes saved from landfill every year.