April 16, 2021 – April 18, 2021 all-day

The International Make-up Artist Trade Show, or IMATS, is the world’s largest celebration of make-up artistry.

Thousands of make-up artists, exhibitors and enthusiasts come together at this make-up expo to discuss, display and collect the best the industry has to offer.

Make-up pros from fashion and film provide education, make-up tutorials and live demonstrations, while beauty brands offer the latest trends and new products.

IMATS VIRTUAL April 16-18, 2021*

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