esprit MASTERCLASS 2018

esprit’s Marketing to Millennials and GenZ masterclass delivered insights and observations based on facts, figures and intuition, to drive conversation.

Gaining an edge and networking were the top two benefits delegates at esprit’s Marketing to Millennials and GenZ masterclass praised the organisers for. Our first ever event delivered a diverse cross section of speakers – from Tim Duggan, Junkee Media to Jesinta Franklin, celebrity influencer, to Elisabeth King, economist/analyst/journalist and Katrina McCarter, Marketing to Mums – delivering insights and observations based on facts, figures and intuition. Driving conversation around marketing and beauty, delegates enjoyed the networking breaks amongst their industry peers and friends.

WHAT THEY’RE SAYING…

TIJANA DESANCIC, SALES & MARKETING DIRECTOR, CORE METRICS

“My mind has officially been blown! WOW! My approach to Social Media has profoundly been changed thanks to esprit Magazine’s Masterclass! The wealth of knowledge I walked out with will be the reason our business will go to the next level in Social Media. Andrea, this was a wonderful opportunity and I’m so glad we came! I thank you for gifting us these exciting marketing tools, watch this space!”

JASMIN BEYNON, MARKETING AND CRM CO-ORDINATOR, LA PRAIRIE

“This was an extremely insightful and interesting event. We came away with some very useful insights into millennials and GenZ which will help us greatly with our marketing strategies going forward. Our main takeaways were from Katie at Facebook and the influencer agencies which really spoke about the online consumer and the do’s and don’ts when it comes to using influencers”.

ANNA BARR, MANAGING DIRECTOR, ANNA BARR PR, ATTENDING FOR HER CLIENT, BEAUTY BRAND DISTRIBUTORS, ESCENTIALS BRANDS

“I was privileged to attend esprit’s Millennials and GenZ marketing masterclass. The choice and diversity of speakers was spot-on and I came away with a wealth of essential knowledge about this important market. With many insights, inspirations and practical advice for everyone in the beauty business, esprit has helped us to gain a much deeper understanding of this group of very discerning shoppers.”

DUSANKA SABIC & STEPHANIE HOLLANDS, ACCORD AUSTRALIA

“Congratulations to esprit on the success of Tuesday’s event! Your introductory comments, Andrea, really set the tone for what was a fabulous day with a fantastic line-up of engaging speakers”.

ANITA KAURINOVIC, PR & INFLUENCER MARKETING MANAGER, LUXURY DIVISION, COTY

“What a line-up of relevant speakers. They offered not only an insight into the minds and motivations of Millennials and GenZs but also generously offered real ideas of how you can incorporate the findings into your marketing strategies. Katrina McCarter, CEO of Marketing to Mums was a real eye opener and had me madly taking down notes on ideas I could immediately action with our brands. Elisabeth King yet again proved herself as an incredible wealth of knowledge across shopping habits, the evolution of our industry, identifying game changers and I left wondering if there was a topic she didn’t know about. The day also allowed time for valuable networking and the influencers who attended would have walked out with an ‘edge’ over their competitors especially during the discussion panel”.

FIONA WINDSOR, DIRECTOR, MAWIN GROUP

“A fantastic line-up of top-quality presenters, each with a unique perspective on marketing to Millennial and GenZ target segments. I left the Masterclass equipped with many valuable insights and actionable marketing strategies. I will definitely attend the next esprit Masterclass”.

STEPH RUSSO, WRITER AT UNIVERSAL MEDIA, AND CONTRIBUTING WRITER ON BEAUTICATE.COM. @STEPH.RUSSO

“I really enjoyed myself and learnt so much beneficial information. Congratulations on a wonderful event! esprit did a fantastic job and I really admire what you’re doing”.

TRACEY SCHEMBRI, SALES DIRECTOR, THE OLIVE OIL COMPANY

“I would like to say that the day was very well planned and your selection of speakers was well selected. It was a fabulous opportunity to network with industry peers and the atmosphere was relaxed and allowed guests to speak without any formalities which at other masterclasses and seminars has been a deterrent to approach delegates.”

JANET HAYWARD, MANAGING DIRECTOR, BEAUTY DIRECTORY

“A great mix of speakers who offered invaluable insights into defining Millennials and GenZ and how to connect with them”.

esprit Masterclass was organised by Growth Tank www.growthtank.com.au

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