Who Really Owns Your Brand?

Doug Millar BSc. R&D manager, Cosmetic Science Australia shares 10 reasons to always develop products independently

Marketing to Mums

Millennials make up a significant share of the ‘Australian Mums’ cohort. Are you speaking their language? Do you really know them?

Due Diligence in Influencer Marketing

Influencer marketing is a whole new ball-game taking ad spend from traditional avenues by the bucket load, and putting pressure on marketers to deliver meaningful results from this medium. Don’t get caught out by being ‘impressed’ or ‘overwhelmed’ by not looking into what it all really means.

5 Tips to help you make Positive Change

Change is something that constantly occurs around us, something that we can feel is out of our control. You have the power to make positive change in your life. The Makeup Artist Guild CEO Melanie Burnicle share’s her tips to help create change.


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