How beauty brands are failing ‘powerhouse’ Aussie mums

Interview with CEO of Marketing to Mums Katrina McCarter.

16 March, 2020

What to do when it’s quiet on the shop floor

Why now is a great time to focus on summer themed mini makeups.

22 January, 2020

3 golden questions you must ask every false lash shopper

There are some hard and fast rules when it comes to false lashes.

19 December, 2019

Conscious of conscience: Does your brand have a soul?

Creating a product is just part of the story – what is its soul?

1 August, 2019

You are more than you think you are!

“Who do you think you are?” It is a harsh question that I have often asked myself. By Icy Ling – award winning Beauty Advisor and now writer at Chinese high-end magazine, Indulgence

29 April, 2019

Get your brand Retail Ready

Liz Webster advises entrepreneurs on the next step in their business journey – they have created their brand, now they need to convince a retailer to stock their product

15 April, 2019

Michael Brown’s Top Tips…for Beauty Advisors

Every day is what you make it. As a regular contributor to esprit, Michael Brown shares tips & insights that drive inspiration on the shop floor to build genuine and loyal customer connections

1 April, 2019

When you tell someone you work in the beauty industry...

When someone outside the beauty industry hears what you do for work they either get enthusiastic for personal recommendations…or they make a snap judgement, that beauty is all about vanity

11 February, 2019

The RescuMe Academy Be Your Own Makeup Artist course

Introducing you to the RescuMe Academy – providing quickie tutorials to give you the edge when working with customers & clients

11 February, 2019

Career change ponderings from Icy Ling - digging deep into the decision

Icy shares her personal struggle to take the next step for her career. Weighing up the pros and cons is one part, then comes the emotional element

11 February, 2019

RescuMe Academy’s resident Makeup Artist Expert, Nigel Stanislaus gets us organised

Starting the New Year means kicking old habits and creating new ones that serve you better – let’s tidy up and clean those kits!

11 February, 2019

Contouring with RescuMe Academy Makeup Expert Nigel Stanislaus

Learn from the experts – none other than RescuMe Academy’s international makeup artist, Nigel Stanislaus giving his tips and techniques on contouring

28 January, 2019

Celebrities Reveal How To Get Rich Girl Beauty On A Budget

Mary Zavaglia – our Hollywood correspondent – delves into what products the celebrities love and why

18 September, 2018

Nurturing your clients to the nth degree

Influencing your clients to share you and your talents

4 September, 2018

A beauty junkie’s guide to Vending Machine Shopping

Pondering on quick-fix beauty – we dream-on about vending machines

3 September, 2018