Elizabeth Arden launches two hybrid formula products

New Flawless Finish Skincaring Foundation is available in 40 shades.

Elizabeth Arden invited media to find their perfect foundation shade via an intimate appointment at La Porte Space in Rosebery, Sydney.

Attendees were given a one-on-one makeover with a make-up artist, while acclaimed makeup artist, author and global brand ambassador for M.A.C Cosmetics, Nicole ‘Pinky’ Thompson, talked through the brand’s latest launches.

Pinky said the  new Elizabeth Arden Flawless Finish Skincaring Foundation was available in 40 shades and the hybrid formula, made with hyaluronic acid, vitamin C and vitamin E nourished the skin.

She said the longwear, natural finish foundation delivered buildable, lightweight coverage.

Also launched was the Flawless Start Hydrating Serum Primer.

This multi-tasking product prepped the skin for fresh, radiant skin, Pinky said.

Powered by microfluidic technology, droplets of oil are suspended in a hydrating gel.

The lightweight texture glides on and bursts onto the skin, leaving skin fresh and supple – a perfect canvas for Flawless Finish Skincaring Foundation.

Elizabeth Arden is a major American cosmetics, skin care and fragrance company founded by the late Canadian-American businesswoman Elizabeth Arden, who passed away in 1966 aged 84.

In September 2016, Elizabeth Arden was acquired by Revlon.

The event at La Porte Space was hosted by the brand’s PR company, AMPR.

Some images from the event below.

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