Customer traffic to the Click Frenzy site grew by 131% this year compared to 2019 with page views up 219% year-on-year.
The sales event attracted 5.4 million visits across local retail websites with traffic up 106% compared to 2019.
Participating retailers saw a revenue uplift of 177% on Tuesday, and 169% again on Wednesday, compared with the average day’s benchmark in 2020, according to the Power Retail benchmarking index.
Commenting on how Click Frenzy performed in this environment was Click Frenzy managing director, Grant Arnott: “It’s devastating to see the downturn of retail in April, and we are happy that Mayhem has delivered huge results this week for participating retailers when they are in desperate need.
“We are thankful for all of Australia conducting themselves so well during COVID-19, which in turn enabled us to put on a Click Frenzy event and get both shoppers and retailers smiling again.”
This article was first published on retailbiz.com.au.