Following a tragic 2020, where an estimated 15.6 million hectares of native Australian forests were destroyed in the bushfires, Burt’s Bees are encouraging consumers to help save the bees.
They are doing this by launching a Limited Edition Bring Back The Bees Lip Balm, featuring plantable paper inside the pack.
Bees are nature’s powerhouse – one-third of the food that we eat relies on them for pollination, including fruits, vegetables, seeds and nuts, as well as feed for livestock . But the global bee population continues to decline at an alarming rate – in the US alone, average numbers dropped by up to 65% in some states, between October 2018 and April 2019 .
Experts warn that this sharp decline in numbers is unsustainable and poses a serious threat to agriculture worldwide.
Calling on Australians to become Powerful Pollinators, Burt’s Bees has teamed up with leading flower delivery service, Floraly, to spread the word and do their part to help protect the bees.
This October, every bouquet purchased will include a Burt’s Bees limited-edition Bring Back the Bees Pomegranate Lip Balm. Each special pack includes a strip of plantable seeded paper containing Swan River Daisy seeds – a plant known for its bee-friendly flowers. The native flower thrives across Australia all year round, in either a pot or garden, to enable customers to grow their own bee-friendly environment at home or work. Simply plant, water and watch it grow.
Joy Delis, marketing director, Burt’s Bees ANZ notes: “Bees are responsible for the pollination of the global ecosystem, which creates the rich diversity of life we have on earth, and are also responsible for one-third of the food that humans consume each day.”
“Without the bees, we’d have no flowers, fruits, vegetables, seeds, nuts or other important crops such as cotton and flax. We would also potentially have a domino effect that would disturb the earth’s biodiversity. The Bring Back The Bees Pack is a small, yet important, effort from Burt’s Bees to invite consumers to become powerful pollinators and support bee health in their own garden.”