Bourjois innovates with new Foundcealer

Coty-owned Bourjois Paris has a cult status - and new Foundcealer is getting beauty media obsessed!

There is something about French beauty that captivates the non-French. We are continually seeking out the secrets for their effortless complexion. Thanks to Bourjois, we’re a step closer to achieving that alluring perfect French glow with the launch of its Always Fabulous Stick Foundcealer. Beauty Editors are loving this…always a good sign, with the amount we get across our desks!

The Always Fabulous Stick Foundcealer is a multitasker in the true sense of the word, as you could gather from its combo name. The Foundcealer is a foundation/concealer hybrid all wrapped into a chic black and rose-gold tube.  As a foundation, it offers buildable but lightweight coverage that is creamy and easy to blend using the built-in cushion blender. As a concealer, it delivers full cover for dark circles, blemishes and other imperfections.

The application techniques to tell your customers: Simply swipe the product onto the browbone, cheekbones, nose and chin, and use the sponge tip to blend outwards. To apply as a concealer – either on its own or over foundation – use the precision slanted tip to target problem areas and blend with fingers or the blender.

The results are a radiant, semi-matte complexion that promises long wear. It’s also waterproof and transfer proof. It drives the kind of compliment: “Oh you look well”, rather than “Loving your foundation”.

And best of all, no plane ticket to Paris is needed to achieve perfect Parisian skin (although we wouldn’t say no croissants under the Eiffel Tower) Always Fabulous Foundcealer is exclusive to Priceline now and is available in 10 shades to suit most skin tones. Merci Bourjois!

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