Craig Schweighoffer, the founder of Boost Lab, has built a strong profile in the beauty and lifestyle category.
In May 2018, Rapid Loss, Australia’s leading meal replacement shake and snack brand, was acquired by Biophysics.
Schweighoffer was also the co-founder and CEO of Ecoya/Trilogy for six years from 2006 to 2012.
Last September, the Boost Lab brand made its debut, selling through its own dedicated website – www.boostlabco.com.
The brand premiered seven, single focus serums, all priced at an affordable $29.95, which cover the lion’s share of major skincare issues.
. Vitamin B3 Blemish Rescue Serum
. Retinol Night Renewal Serum
. AHA Glow Resurfacing Serum
. Vitamin C Brightening Serum
. 2-D Hyaluronic Hydro Boost Serum
. Multi-Peptide Anti-Aging Serum
. Bio-Active Eye Reset Serum
Tapping into the skincare boom sparked by the Covid-19 crisis and the increased desire of consumers to buy Australian brands, Boost Lab hit two major marketing marks.
The company has announced an e-commerce and distribution partnership with Adore Beauty, one of Australia’s leading beauty e-tailers, to reach a wider audience and allow consumers to self-select for their at-home beauty routines.
As part of its giving back program, Boost Lab supports several projects through i=Change, including Protect a Woman (women’s community shelters), Support Mental Health (Beyond Blue) and Restore the Reef (Greening Australia).