Since its inception in 2015, Blow Bar Co has cemented itself as one of Sydney’s premier spots to have a ‘blowie’.
In October 2020, esprit reported about the first Blow Bar Co store to open in David Jones, Sydney, which complemented the current portfolio of locations including Balmain, Waverley and Coogee.
Now, Givenchy Beauty has become the exclusive makeup brand partner retailed inside Blow Bar Co David Jones.
Givenchy is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.
Like Dior, the company is owned by European luxury goods giant LVMH.
Blow Bar Co founder and director Leigh Dole said she was “delighted to join forces with Givenchy Beauty as our exclusive makeup partner”.
“Givenchy is a pioneering couture brand and this partnership delivers an exciting and experiential new offering to our clients as we strive to inspire women to shape their signature style,” she said.
“We are confident this new venture with one of the world’s most coveted brands will resonate with the ever-growing community of women we cater to.”
To celebrate the launch, media and influencers were invited to 90 square-metre Blow Bar Co in David Jones, which is situated on the second floor among women’s fashion and overlooking Sydney’s Hyde Park.
They were treated to a makeover using Givenchy Beauty products and a dry style.
Celine Orsi, LVMH Fragrances Brands regional manager TR & export Oceania, said Givenchy Beauty was “inspired by its heritage and driven by boldness” and it “evokes a free and modern vision of elegance that can be summed up as Fearless Classic”.
“When Hubert De Givenchy created his Maison, his designs combined timelessness with inventiveness, using innovation to serve the imagination,” she said.
“Givenchy’s fearlessly classic aesthetic is the foundation for the brand’s vision today.”
Tessa Cavalot, communications and digital manager, Cosmax prestige brands, said: “As our partnership with David Jones grows from strength to strength, this new initiative becomes an exciting way to provide the David Jones customers with a service that complements their shopping experience.”
Rachel Duffy-Packer, David Jones general manager of beauty said: “We have been delighted by the response to the launch of Blow Bar at our Elizabeth Street Flagship, delivering a premium service for customers. This exclusive partnership between Blow Bar Co and Givenchy Beauty is an exciting development for customers who know to expect ongoing newness and a differentiated offering at David Jones.”
The essence of Givenchy sophistication will be available in five capsule looks, including: Sophisticated (the art of structure), Luminous (the art of contrast), Mischievous (the art of revelation), Audacious (the art of eye staging) and Effortless (the art of radiance).
The new makeup offering will complement the existing Blow Bar menu of hair styling, cocktails, champagne and canapes.