Bio-Oil contains Calendula Oil, which has cell regenerative eﬀects and can be used to treat sensitive, damaged or sunburnt skin. It reduces inﬂammation and can be used to combat minor skin infections, rashes and superﬁcial irritation. (1)
Bio-Oil also contains Vitamin E, which increases the moisture content of the epidermis, making it feel softer and smoother. It mitigates against some of the eﬀects of sunburn in that it reduces the number of damaged cells found after skin has been exposed to UV radiation. It has also been cited as having positive eﬀects on the wound healing process. (2)
Bio-Oil helps supplement the skin’s natural oils, stripped away by factors such as extreme weather, water with a high chemical content, frequent bathing and the drying eﬀects of central heating and air conditioning. (3)
Bio-Oil helps to improve the appearance of new or old scars, whether from insect bites, surgery, accidents, burns, scratches or conditions such as acne or chickenpox. Although younger scars will have a greater chance of improvement, studies have shown that older scars also beneﬁt from regular use of Bio-Oil. (4)
Bio-Oil should be massaged in a circular motion on the face or body until fully absorbed. For proven results it is recommended that Bio-Oil be applied twice daily, for a minimum of three months. (5)
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.