It is often possible to have manufacturers do the legwork of creating formulations, developing manufacturing procedures, specifications, SDS and all of that technical stuff. Brand owners have neither the time nor the expertise to do this work, and sometimes life is just too short.
Some manufacturers may do this for a reduced or nominal fee or they might even do it for free (if the brand owner is of enough value to them) although it’s not actually free in the longer term.
So what’s the catch? You get the product you want, the manufacturer pays to create the product, everyone wins right?
By allowing the manufacturer to create and therefore own the Intellectual Property (IP) that you are spending many $1000s promoting, you are allowing them to own one of the most fundamental parts of your business. So while you think that they are doing the grunt work for you, you are taking most of the financial risk - to promote their product.
“There’s no interest like self interest.” - This applies equally to everyone including your manufacturer/s.
01. In case of disagreement with the manufacturer
We all know that issues can arise in business, so when they do, make sure that your brand is not at risk.
02. Risk Management
What happens if the manufacturer goes out of business or has quality issues or simply gets too busy? One key risk management strategy is to spread risk through using multiple manufacturers.
03. If your manufacturer is taken over
If your manufacturer is taken over by another manufacturer or even worse by your opposition? Or sees your success and tries to replicate it…. (Yes I have seen all of this).
04. If you want to sell your brand
What about when you want to sell your brand? Not owning the IP is a deal breaker. No one will pay you full price and most won’t pay anything at all if you don’t own your IP.
05 Control the creativity process and outcomes
You are eminently more in control when you create products independently.
06. Control the evolution of formulations
Changes (like incorporating the latest active ingredients or preservatives etc) are sometimes needed from time to time to enhance quality of the formulation.
07. Get the best prices
We have all sharpened our pencils in order to win the business or do a deal. Manufacturers are not immune to this concept – unless of course they own the IP.
08. Get the best service.
Again where there is a risk of them losing your business, you will certainly have more of the manufacturer’s attention.
09. Unique point of difference
Do you sometimes feel you have the same product as everyone else, including your opposition (save for the odd tweak)?
10. Some manufacturers are just not very good at it.
They may be great at manufacturing – following recipes and written instructions, filling bottles etc. but that does not make them good at creating new products.
Your brand’s future is in your hands.
Doug Millar BSc. R&D manager, Cosmetic Science Australia
For more information on these or any of your skin or hair care needs contact firstname.lastname@example.org
Doug is a long time member of the Australian Society of Cosmetic Chemists (ASCC) and International Federation of Societies of Cosmetic Chemists (IFSCC).
With over 25 years of experience in this industry, Doug has a broad understanding of a myriad of products aimed at a large number of markets both in Australia and around the world. Doug’s client profiles include international and multinational companies, large national distributors, top, middle and bottom end skincare distributors, hair salon and supermarket haircare distributors etc. Doug has worked extensively with natural products including certified organic products (ACO and Ecocert) and involving widespread use of essential oils, herbal extracts and other natural ingredients. He has a great familiarity with Good Manufacturing Practice (GMP) and Good Laboratory Practice (GLP).
The products he helped developed include millions of units that have been sold around the world into a range of retailers including, department stores, pharmacy chains, supermarkets, health food stores, gift stores, pet stores, television shopping, skin salons, hair salons, day spas, hotels, etc.
Brands that Doug has worked on include Avon, Schwarzkopf, Sukin and LQD Skincare.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.